With press portals, companies inform interested readers and journalists about news. Portals are becoming more and more popular: in the Press Portal Report 2013 of the PR Gateway, the surveyed press portals count to just under 5.5 million visitors a month. The number of visitors rose by 55 per cent between 2009 and 2013.
Companies and agencies are also able to directly reach a large number of interested parties by means of press texts on press portals: the average number of published press releases on the press portals rose by almost 845 percent between 2010 and 2013, according to the report. Due to the large number of visitors the calls for the online press releases on the press portals are increasing. Over 34 million articles are clicked monthly by interested readers on the examined portals. The portals with the most page calls generate 16.5 million page visits a month.
High reach of the press release by regular publication
For the best visibility and reach of online press releases, a regular publication on numerous portals is the key to success. Publishing on a portal produces a certain range and visibility. Multiple publishing on other portals increases visibility as Google indexes the message multiple times. In addition, the range of online press releases increases as each press portal responds to different visitors. The regular and far-reaching publication of online press releases is therefore an essential part of a successful online PR.
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